According to the Competition Board (the Board) decision dated 11.01.2024 and numbered 24-03/23-M, an investigation was opened about Çiçeksepeti İnternet Hizmetleri AŞ (ÇİÇEKSEPETİ) concerning the claim that ÇİÇEKSEPETİ violated the Act no 4054 on the Protection of Competition by foreclosing the platform services to third party sellers and favoring its dealers.

While the investigation process was ongoing, ÇİÇEKSEPETİ applied to initiate the commitment procedure and as a result of the discussions made within this scope, the final commitment text was submitted.  In the meeting of the Board dated 21.11.2024, the decision numbered 24-49/1096-466 was taken that the commitments submitted by ÇİÇEKSEPETİ shall be accepted since they are able to solve the competition problems, which stemmed from ÇİÇEKSEPETİ’s conduct and which were detected under the scope of the file, quickly realizable and efficiently applicable; the commitments in the commitment text shall be rendered binding for ÇİÇEKSEPETİ and the investigation shall be terminated. 

The following is stated in the final commitment text submitted by ÇİÇEKSEPETİ:

1. Third party sellers who meet certain requirements in flower and edible bouquet (bonnyfood) categories will be able to operate as third party sellers in ÇİÇEKSEPETİ platform if they request,
2. In order to provide transparency in search results, ÇİÇEKSEPETİ will announce the basic parameters that affect search ranking, in addition, an expression similar to “Seller’s choice” will be used for the products that are placed at upper positions in return for a charge in search results and users will be given options to rank the results according to certain criteria (recommended, highest price, lowest price, most liked, most reviewed, newest, best sellers).

ÇİÇEKSEPETİ will notify the commitments to the third party sellers who operated under the marketplace model before by e-mail and announce that it starts to act as an intermediary in flower and bonnyfood categories to third party sellers who meet the necessary requirements by means of the panel which the sellers can access.  The commitments will be binding for ÇİÇEKSEPETİ for two years.