The investigation launched with the Competition Board decision dated 27.06.2024 and numbered 24-27/647-M in order to determine whether Abko İç ve Dış Ticaret Limited Şirketi (Abko), active in the cosmetics and personal care products sector with the Davines brand, violated Article 4 of the Act no 4054 on the Protection of Competition by restricting internet sales and fixing resale prices for resellers was concluded with settlement and commitments. 

Accordingly, concerning the allegation that Abko restricted the internet sales of resellers, the Competition Board decided, with a decision dated 31.10.2024 and numbered 24-44/1031-441, that the final commitment text submitted by Abko allowing the resale of products on all online channels should be accepted since it could eliminate the competitive problems identified under the file, and that the commitment should be made binding for the undertaking.

On the other hand, concerning the allegation of fixing sale prices for resellers, the Competition Board took the decision dated 21.11.2024 and numbered 24-49/1099-468, imposing an administrative fine of 2,050,233.32 TL on Abko for violating Article 4 of the Act no 4054, and concluding the ongoing investigation with commitments.