The Competition Board decided that an investigation shall be opened about Forever Living Sağlık ve Güzellik Ürünleri Dağıtım Ltd. Şti., Herbalife International Ürünleri Ticaret Ltd. Şti. and Homm Bitkisel Ürünler Pazarlama AŞ, which produce and sell cosmetic and personal care products, to determine whether they violated article 4 of the Act no 4054 on the Protection of Competition by means of setting the sale price and/or restricting online sales of resellers.

In the meeting of the Competition Board dated 15.08.2024, the preliminary inquiry conducted to determine whether Forever Living Sağlık ve Güzellik Ürünleri Dağıtım Ltd. Şti., Herbalife International Ürünleri Ticaret Ltd. Şti. and Homm Bitkisel Ürünler Pazarlama AŞ violated article 4 of the Act no 4054 on the Protection of Competition by means of setting the sale price and/or restricting online sales of resellers was concluded.

After discussing the information and documents acquired and observations made in the preliminary inquiry in its meeting on 15.08.2024, the Board considered the findings significant and sufficient and took the decision no 24-33/781-M to open an investigation about Forever Living Sağlık ve Güzellik Ürünleri Dağıtım Ltd. Şti., Herbalife International Ürünleri Ticaret Ltd. Şti. and Homm Bitkisel Ürünler Pazarlama AŞ.

In 2023, many investigations were made in the cosmetics and personal care products sector; the investigations examined the restrictions on resellers’ online/marketplace sales and/or interventions to resale price. The practices of the firms in the cosmetics sector which were contrary to the competition law were detected within the scope of the investigations made and those undertakings were imposed administrative fines. Examinations concerning vertical infringements in the cosmetics sector are ongoing.